Hi, we're
Formula.

Website developers for supplement brands

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Supplement websites · built by your manufacturer

Your brand, from formula to storefront.

High-converting Shopify sites for supplement start-ups — built in two weeks, cleared by our own regulatory team, and wired into the factory that makes your products.

  • 2 weeks to live
  • Shopify included
  • £2,500 factory credit
  • Compliance-cleared

About us

We're website developers for supplement brands — a supplement group that builds brands end to end, from formula to factory to storefront. Five services, one roof, and a team that actually makes the products behind your label. Let's build something people remember.

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Services

Websites

High-converting, mobile-first Shopify sites built in two weeks — designed to turn first-time visitors into customers.

Shopify commerce

Full storefronts wired for supplements — products, checkout, subscriptions — ready to sell from day one.

Compliance

Our in-house regulatory team clears your claims and labelling, so you market boldly and legally.

AI-visibility

Astro-built, structured and fast — engineered to be found by search engines and AI assistants alike.

Growth

PR, new SKUs and better manufacturing terms as your brand scales. We grow with you.

Why us

Built by people who make supplements

Not a generalist agency guessing at your market. We live in it every day — so nothing gets lost between 'brand' and 'product'.

Compliance baked in, not bolted on

Our regulatory team makes sure your site says only what it's legally allowed to — before a regulator, the ASA or trading standards ever look. That protects your brand from day one.

One partner, not five

Formulate → manufacture → clear → launch → grow. You stop stitching together freelancers and agencies who never talk to each other.

We win when you win

Our pricing rewards you as your range grows. We're built to scale with your brand, not to bill you and vanish.

Built to convert

Fast on a phone

Edge-hosted and lean. Speed holds attention and lifts rankings; slow sites lose the sale before it starts.

One clear job per page

Every page drives a single action. No clutter, no competing buttons.

Frictionless checkout

Shopify built in as standard — trusted payment, fewer steps, less abandoned cart.

Trust signals that matter

Ingredient transparency, manufacturing credibility, reviews and guarantees — the things that make buyers commit.

Confident, compliant copy

Because our team clears your claims, you can market boldly and legally — with no risk of a forced takedown.

Found by search & AI

Clean, structured, semantic pages that Google and AI assistants can read — engineered for discovery from day one.

Packages

Core website

£10,000

Fixed. Shopify included. No scope-creep billing.

  • Custom, mobile-first design built to convert
  • Full Shopify e-commerce — products, checkout, payments
  • Core pages, integrations and launch in ~2 weeks
  • You supply brand assets — or add design
Book a consultation

AI-Visibility (Astro)

+£2,500

Built on Astro for clean, structured output that search engines and AI assistants can read and cite. Engineered for maximum discoverability — an honest edge, not a guaranteed ranking.

Regulatory & Compliance

+£2,500

Our in-house team clears your on-site claims and labelling wording. Insurance against a costly takedown — and a licence to market with confidence.

Care Plan

£59/mo

Hosting, monitoring, security and small ongoing changes. Keeps the site fast, current and improving.

Design add-on

from £600

No logo yet? We create your core brand visuals so a missing asset never delays your launch.

£2,500 back at the factory when you manufacture with us after your build — so your website effectively costs £7,500 if you build your brand here. Plus 10% off your next formulation when you bring your next product to us.

One roof

  1. Formulate

    Turn your idea into a real, made-to-order product.

  2. Manufacture

    Made in one of the UK's best-known factories.

  3. Clear

    Regulatory team signs off claims and labelling.

  4. Launch

    Your compliance-cleared Shopify site goes live.

  5. Grow

    PR, new SKUs and better terms as you scale.

Grow with us

Launch

Get to market

Your first website

  • Core build, live in 2 weeks
  • £2,500 factory credit
  • 10% off your next formulation

Growth

Build a range

2nd SKU / first repeat order

  • Better manufacturing rate band
  • Priority formulation slot
  • Discounted extra pages & stores
  • A free Care Plan quarter

Scale

Lead your category

Sustained volume / multi-SKU

  • Best manufacturing rate band
  • Priority production scheduling
  • Formulation credits
  • Reduced-rate site expansions
  • PR package discount

Projects

litpet.co

LitPet

Visit live site

TCM-inspired pet supplements — Shopify storefront serving the UK, Europe and Asia.

  • Full Shopify storefront with subscription checkout
  • Serving the UK, Europe and Asia
  • Compliance-cleared product claims
  • Mobile-first, conversion-focused design
Screenshot of LitPet — page 1

amerivita.co.uk

Ameri-Vita

Visit live site

Gummy vitamins and daily wellness shots — concentrated nutrition from a GMP-certified factory.

  • Shopify storefront for gummies & wellness shots
  • Product-range architecture built to scale
  • Compliance-cleared product claims
  • Fast, structured pages engineered for discovery
Screenshot of Ameri-Vita — page 1

genesyx.co.uk

Genesyx

Visit live site

Fertility companion blending cycle awareness, nutrition and supplement support — we built the storefront and the native iOS & Android apps behind it.

  • Native iOS & Android apps — designed, built and shipped to both stores
  • Free-to-download app with Premium subscription built in
  • Cycle-aware nutrition and supplement guidance engine
  • Shopify storefront and landing site in one
  • Privacy-first: encrypted data, deletable any time
Screenshot of Genesyx — page 1

Questions

Book a consultation

Let's build the site that launches your brand.

A 45-minute call to scope your site, your product and your route to market. No obligation.

Book on WhatsApp

Contact us

Let's build your brand.

Tell us about your product and where you're headed — we'll come back within one working day.