Built by people who make supplements
Not a generalist agency guessing at your market. We live in it every day — so nothing gets lost between 'brand' and 'product'.
Hi, we're
Formula.
Supplement websites · built by your manufacturer
High-converting Shopify sites for supplement start-ups — built in two weeks, cleared by our own regulatory team, and wired into the factory that makes your products.
We're website developers for supplement brands — a supplement group that builds brands end to end, from formula to factory to storefront. Five services, one roof, and a team that actually makes the products behind your label. Let's build something people remember.
Contact usHigh-converting, mobile-first Shopify sites built in two weeks — designed to turn first-time visitors into customers.
Full storefronts wired for supplements — products, checkout, subscriptions — ready to sell from day one.
Our in-house regulatory team clears your claims and labelling, so you market boldly and legally.
Astro-built, structured and fast — engineered to be found by search engines and AI assistants alike.
PR, new SKUs and better manufacturing terms as your brand scales. We grow with you.
Not a generalist agency guessing at your market. We live in it every day — so nothing gets lost between 'brand' and 'product'.
Our regulatory team makes sure your site says only what it's legally allowed to — before a regulator, the ASA or trading standards ever look. That protects your brand from day one.
Formulate → manufacture → clear → launch → grow. You stop stitching together freelancers and agencies who never talk to each other.
Our pricing rewards you as your range grows. We're built to scale with your brand, not to bill you and vanish.
Edge-hosted and lean. Speed holds attention and lifts rankings; slow sites lose the sale before it starts.
Every page drives a single action. No clutter, no competing buttons.
Shopify built in as standard — trusted payment, fewer steps, less abandoned cart.
Ingredient transparency, manufacturing credibility, reviews and guarantees — the things that make buyers commit.
Because our team clears your claims, you can market boldly and legally — with no risk of a forced takedown.
Clean, structured, semantic pages that Google and AI assistants can read — engineered for discovery from day one.
£10,000
Fixed. Shopify included. No scope-creep billing.
+£2,500
Built on Astro for clean, structured output that search engines and AI assistants can read and cite. Engineered for maximum discoverability — an honest edge, not a guaranteed ranking.
+£2,500
Our in-house team clears your on-site claims and labelling wording. Insurance against a costly takedown — and a licence to market with confidence.
£59/mo
Hosting, monitoring, security and small ongoing changes. Keeps the site fast, current and improving.
from £600
No logo yet? We create your core brand visuals so a missing asset never delays your launch.
£2,500 back at the factory when you manufacture with us after your build — so your website effectively costs £7,500 if you build your brand here. Plus 10% off your next formulation when you bring your next product to us.
Turn your idea into a real, made-to-order product.
Made in one of the UK's best-known factories.
Regulatory team signs off claims and labelling.
Your compliance-cleared Shopify site goes live.
PR, new SKUs and better terms as you scale.
Launch
Your first website
Growth
2nd SKU / first repeat order
Scale
Sustained volume / multi-SKU
Fertility companion blending cycle awareness, nutrition and supplement support — we built the storefront and the native iOS & Android apps behind it.
One that understands the product, the regulations and e-commerce — not just design. Supplement sites live or die on compliant claims, ingredient transparency and a checkout built for repeat purchase. We're built inside a UK supplement manufacturer: your site goes live in two weeks, every claim is cleared by our in-house regulatory team, and the factory making your products is the same company building your storefront.
It includes full Shopify e-commerce, goes live in two weeks, is cleared by our in-house regulatory team, and comes with £2,500 back at our factory when you manufacture with us — so effectively £7,500 if you build your brand here. Compare that to an agency build that's often slower, bills for scope creep, doesn't understand supplement compliance, and isn't your manufacturer.
A normal agency builds a nice site and disappears. They don't know supplement regulations, they're not your manufacturer, and they can't take you from formula to shelf. We're the whole chain — and we make sure your site says only what it's legally allowed to say.
No one honestly can — anyone who guarantees it is selling you something. What we can do is build your site to be maximally discoverable: fast, clean, structured and readable by both search engines and AI assistants. We engineer the best possible chance; we don't sell false promises.
Supplements are among the most tightly regulated things you can advertise. The wrong health claim can trigger action and force you to pull copy — or worse. Our regulatory team clears your wording before that happens. It's inexpensive insurance against an expensive, brand-damaging problem.
That's the Care Plan — £59/month keeps the site hosted, secure, current and improving, with small changes included. Sites that never get touched after launch quietly stop converting.
Not a problem — our design add-on creates your logo and core visuals so a missing asset never holds up your launch.
You own your website. The Care Plan is optional and monthly. What keeps clients with us isn't a lock — it's that doing formulation, manufacturing, compliance and PR in one place is genuinely easier and cheaper than piecing it together.
Absolutely — the core website stands on its own. Most founders find that once they see we can also formulate, manufacture and clear their products, doing it together just makes sense. No pressure — the door's always open.
Book a consultation
A 45-minute call to scope your site, your product and your route to market. No obligation.
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